Full-coverage bras Pomm'Poire in balconette, plunge or colourful lace: the models from a French brand that started in Wattrelos in 2012, backed by the corsetry expertise of the V2D group.
The bra Pomm'Poire comes from a French brand founded in 2012 in Wattrelos, in the North, which became the first pure player in French lingerie as early as 2013. It drew on the corsetry expertise of the V2D group, which also develops the Morgan and Brigitte Bardot licences.
The brand was built against the dominant romantic aesthetic of the industry: bold colours, cheeky designs, easy-to-wear cuts, and a message aimed at real women rather than an ideal silhouette. It was this tone, along with the price, that accounted for its popularity.
The brand has ceased operations after fourteen years. The models still available come from the last produced collections: sizes will not be restocked, and a style that suits you will not be available next season. If a shape and size fit you, now's the time to grab it rather than wait.
The range of bras Pomm'Poire covered the common everyday shapes, with full-coverage and balcony styles leading the way, featuring notable work on lace and prints. The patterns, stemming from French corsetry, remain close to the standards of the French market, limiting size discrepancies compared to your usual references.