Cotton stretch, seamless microfibre or Zero Feel Lace lace panties for women: the models from the brand that invented the cotton and lycra blend in 1979 and has sold over a billion pieces.
The women's Sloggi briefs were born in 1979 from a simple and then unique idea: mixing cotton with lycra to give elasticity to what was previously a rigid underwear. Created by the Triumph group, the brand has built itself on this single piece and today claims more than a billion products sold.
Two families structure the offer. The cotton lines, heirs of the original model, are cut wide and designed for everyday wear: this is the brand's historical domain. And the Zero Feel line, more recent, consists of women's Sloggi briefs without seams and without added elastics, cut to become invisible under clothing. This second range comes in solid and lace versions.
For daily wear and frequent washing, cotton models remain the best comfort-durability balance. For light trousers or fine fabrics, the seamless line is the direct answer to the problem of marks. The brand offers most of its styles in slip, shorty, tanga and string, allowing you to retain the same material while changing the shape.
Sizes are expressed in classic French equivalents, and the sizing varies little from one range to another. One point of attention for pure cotton models: they relax slightly after the first wash and then stabilise, so there's no need to go up a size just to be safe.